It's alive! Or contains carbon!

[pyat]

velvetpage bought some unrefined salt. Its packaging describes it as "organic."

Organic salt?

Organic salt?

Pardon me, while my inner tech writer fantasizes about hunting down and killing a marketing copywriter.

Comments

[stress-kitten.livejournal.com]

Hah!

One of Frazer's vendettas is against the use of the label "organic" on food. All food is organic! (Well, excepting salt as we've just established). If it wasn't organic, it wouldn't be food!

The fact that he's fighting a lost battle is irrelevant. It's like the fact that the word decimate was misused for so long that the OED finally accepted the alternate version as also correct. It was such a good word, too. That really irritates him.

[pyat.livejournal.com]

YES! Decimate! That was a good word, a specific word, with specific meaning implicit in it. Now it means something vague along the lines of "total destruction."

[thebitterguy]

While that's true, the term is generally supposed to be used to refer to foodstuffs prepared using specific methods, as opposed to mass produced in factory farms.

[pyat.livejournal.com]

Yes, I know. In the same way that "Galvanic" and "Ultraviolet" and "Magnetic" are applied as adjectives to water.

However, it's especially meaningless in this case, because it's not farmed. It's still being collected in SOME kind of industrial process, and refined to some degree.

[thebitterguy]

Oh, God, yes. Using it to refer to salt is just ludicrous. There's already enough strange "make it more expensive" qualifiers to slap onto that.

[pyat.livejournal.com]

Let's go beat up some hippies! We'll take your Smart car, to confuse 'em!

[hossblacksilver.livejournal.com]

I agree completely on the word decimate.

The army's been decimated?
So, we're at 90% strength? Press the attack.