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[personal profile] pyat
110 years ago, the Automatic Target Machine Company introduced a revolutionary new arcade game called “The Electric Rifle.”

It featured a bulls-eye target and a full sized replica of a rifle. The rifle fired beams of light at compact optical sensors on the target. A “hit” would cause a bell to ring, and a “bullet hole” would appear in the target. With every hit, a score would be tallied and displayed beneath the target.

Later versions featured moving targets and sound effects like quacking ducks and plane engines. The sounds were produced mechanically, or with phonograph recordings. During WWI, targets of ducks and game animals were replaced with the Kaiser, and in WWII with "Japs" and bobbing Hitler dolls. By the 1920s, it was even possible to purchase a home version of the game, which seems to have run on batteries.


(The caption reads: "Hey there, men of the de-mobbed Freikorps! Forget about crippling inflation and the failure of the Kapp Putsch, all while impressing free-loving Weimar-era frauleins in the comfort of your own home! Yes, you can do it all with an electric rifle! All the fun of the trenches with 90% less gangrene!" Seriously. That's what it says. My dad was, like, born in Holland, so I can read Germanaise.)

One version, introduced in 1925, was a kind of penny gambling machine in a compact bartop case. You paid a penny for one shot from a light pistol. If you missed, you got a gumball. If you hit, you got a gumball and got your penny back. No electronics - not even vacuum tubes. All you need is some clever wiring, and you too can play Duck Hunt, circa 1895.



A 1925 ad for The Electric Rifle


A 1936 version of the same basic game. Forget the wood panelling on the Sears Home Arcade, this thing is a work of art.


1930s ad for the gumball game.

Date: 2005-07-21 06:48 pm (UTC)
From: [identity profile] snobahr.livejournal.com
That's just COOL!

Date: 2005-07-21 06:51 pm (UTC)
From: [identity profile] inner-linbo.livejournal.com
That reminds me of a "video game" at an arcade I'd frequent as a youth.

It consisted of a .50 caliber machine gun (life-size) facing a large screen. Movies of WWII era Japanese aircraft (probably from something like "Tora! Tora! Tora!" or the like) were projected on it and you had to shoot them down. It had to use the same technology. This was in the late 70s.

Date: 2005-07-21 06:59 pm (UTC)
From: [identity profile] pyat.livejournal.com
I can barely remember ones like that in larger arcades.

I did see some basic shooting gallery games dating from the 1950s from time to time as a sprout, at a local hot-dog stand named "Easterbrooks," which has been in operation since about 1920. They machines are still in place, but are no longer in operation.

Date: 2005-07-21 06:59 pm (UTC)
From: [identity profile] anidada.livejournal.com
I'm certain I've seen the second one in person, before. No clue where, mind...

Date: 2005-07-21 07:20 pm (UTC)
From: [identity profile] pyat.livejournal.com
They're apparently quite durable, and were in use for decades afterwards. So, yeah, maybe in a local arcade, even?

Date: 2005-07-21 07:27 pm (UTC)
From: [identity profile] anidada.livejournal.com
I think possibly at an arcade within the Peterborough Exhibition or the Lakefield Fair. (And no, I'm not mixing that up with the shooting galleries and "punch out the star" dealies. :)

Date: 2005-07-21 07:02 pm (UTC)
From: [identity profile] jordangreywolf.livejournal.com
Fascinating! I wonder how many of these were made, and how hard it was to find one?

Date: 2005-07-21 07:21 pm (UTC)
From: [identity profile] pyat.livejournal.com
Of the Electric Rifle? Thousands and thousands, I'm sure. Variations were made by several companies.

Date: 2005-07-21 07:59 pm (UTC)
From: [identity profile] funos.livejournal.com
A CdS cell, a relay or two, a buzzer, a sub-miniature lamp, a battery, a dark room, and your set!

Date: 2005-07-21 09:35 pm (UTC)
From: [identity profile] mr-weasel.livejournal.com
There used to be one at West Edmonton Mall. It was a life-size diorama of a saloon. If you shot the targets, parts of the scene would come to life. For example, you could make the piano player play by shooting him in the butt.

Date: 2005-07-21 11:40 pm (UTC)
From: [identity profile] joeygatorman.livejournal.com
I’d like to give one of those machines a try...

Date: 2005-07-22 03:10 pm (UTC)
From: [identity profile] noondaypaisley.livejournal.com
I remember a game in a big arcade on Yonge St. It showed clips of westerns and when the bad guys eyes flashed you had to draw your gun from a holster and shoot. If you were fast you saw footage of him dieing, if you were slow he walked away, and frankly you felt mocked.

It was really expensive though, 50 cents, or more.

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